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Marketing

Marketing Curriculum Outline

Diploma Program (Major Code: MM12)
Credit Required for Graduation: 56 semester credit hours
Credits
General Core 8
   EMPL 1000 Interpersonal Relations and Professional Development 2
  OR    
   PSYC 1010 Basic Psychology 3
   ENGL 1010 Fundamentals of English I 3
   MATH 1011 Business Mathematics 3
 
Marketing Core 39
   #### #### Elective 3
   ACCT 1100 Financial Accounting I 4
   BUSN 1190 Digital Technologies in Business 2
   COMP 1000 Introduction to Computers 3
   MGMT 1100 Principles of Management 3
   MKTG 1100 Principles of Marketing 3
   MKTG 1130 Business Regulations and Compliance 3
   MKTG 1160 Professional Selling 3
   MKTG 1190 Integrated Marketing Communications 3
   MKTG 2000 Global Marketing 3
   MKTG 2070 Buying and Merchandising 3
   MKTG 2090 Marketing Research 3
   MKTG 2300 Marketing Management 3
 
Marketing Specialization 9
(Students must choose from one of the following specializations)
Marketing Management Specialization 9
   MKTG #### Elective 3
   MKTG 1370 Consumer Behavior 3
   MKTG 2060 Marketing Channels 3
Entrepreneurship Specialization 9
   MKTG 2010 Small Business Management 3
   MKTG 2210 Entrepreneurship 6
Retail Management Specialization 9
   MKTG 1270 Visual Merchandising 3
   MKTG 1370 Consumer Behavior 3
   MKTG 2270 Retail Operations Management 3

Marketing Curriculum Outline

Associate of Applied Science Degree Program (Major Code: MM13)
Credit Required for Graduation: 63 semester credit hours
Credits
General Education 15
Area I: Language Arts and Communications 6
   ENGL 1101 Composition and Rhetoric 3
   SPCH 1101 Public Speaking 3
Area II: Social and Behavioral Sciences 3
Students must choose from the following courses:
   ECON 2105 Macroeconomics 3
   ECON 2106 Microeconomics 3
   HIST 1111 World History I 3
   HIST 1112 World History II 3
   HIST 2111 U.S. History I 3
   HIST 2112 U.S. History II 3
   POLS 1101 American Government 3
   PSYC 1101 Introductory Psychology 3
   SOCI 1101 Introduction to Sociology 3
Area III: Mathematics and Natural Sciences 3
Students must choose from the following courses:
   MATH 1100 Quantitative Skills and Reasoning 3
   MATH 1101 Mathematical Modeling 3
   MATH 1111 College Algebra 3
Area IV: Humanities and Fine Arts 3
Students must choose from the following courses:
   ARTS 1101 Art Appreciation 3
   ENGL 2130 American Literature 3
   ENGL 2310 English Literature from the Beginnings to 1700 3
   HUMN 1101 Introduction to Humanities 3
   MUSC 1101 Music Appreciation 3
 
Marketing Core 39
   #### #### Elective (Any course 1100 or higher) 3
   ACCT 1100 Financial Accounting I 4
   BUSN 1190 Digital Technologies in Business 2
   COMP 1000 Introduction to Computers 3
   MGMT 1100 Principles of Management 3
   MKTG 1100 Principles of Marketing 3
   MKTG 1130 Business Regulations and Compliance 3
  OR    
   ACCT 2140 Legal Environment of Business 3
   MKTG 1160 Professional Selling 3
   MKTG 1190 Integrated Marketing Communications 3
   MKTG 2000 Global Marketing 3
   MKTG 2070 Buying and Merchandising 3
   MKTG 2090 Marketing Research 3
   MKTG 2300 Marketing Management 3
 
Marketing Specialization 9
(Students must choose from one of the following specializations)
Marketing Management Specialization
   MKTG #### Elective 3
   MKTG 1370 Consumer Behavior 3
   MKTG 2060 Marketing Channels 3
Entrepreneurship Specialization
   MKTG 2010 Small Business Management 3
   MKTG 2210 Entrepreneurship 6
Retail Management Specialization
   MKTG 1270 Visual Merchandising 3
   MKTG 1370 Consumer Behavior 3
   MKTG 2270 Retail Operations Management 3

Entrepreneurship Curriculum Outline

Technical Certificate of Credit (Major Code: EN11)
Credit Required for Graduation: 12 semester credit hours
Credits
Technical Certificate 12
   MKTG 1100 Principles of Marketing 3
  OR    
   MKTG 2010 Small Business Management 3
   MKTG 1130 Business Regulations and Compliance 3
   MKTG 2210 Entrepreneurship 6

Marketing Specialist Curriculum Outline

Technical Certificate of Credit (Major Code: MS21)
Credit Required for Graduation: 12 semester credit hours
Credits
Technical Certificate 12
   MKTG #### Elective 3
   MKTG 1100 Principles of Marketing 3
   MKTG 1160 Professional Selling 3
   MKTG 1190 Integrated Marketing Communications 3

Retail Merchandise Manager Curriculum Outline

Technical Certificate of Credit (Major Code: RMM1)
Credit Required for Graduation: 15 semester credit hours
Credits
Technical Certificate 15
   MGMT 1100 Principles of Management 3
  OR    
   MKTG 2010 Small Business Management 3
   MKTG 1270 Visual Merchandising 3
   MKTG 1370 Consumer Behavior 3
   MKTG 2070 Buying and Merchandising 3
   MKTG 2270 Retail Operations Management 3

Small Business Marketing Manager Curriculum Outline

Technical Certificate of Credit (Major Code: SB51)
Credit Required for Graduation: 15 semester credit hours
Credits
Technical Certificate 15
   MKTG 1100 Principles of Marketing 3
   MKTG 1130 Business Regulations and Compliance 3
   MKTG 1160 Professional Selling 3
   MKTG 1190 Integrated Marketing Communications 3
   MKTG 2010 Small Business Management 3

* Students must pass courses with a grade of C or higher.